Tips for Aspiring Music Video Creators

BY GT Music Scene | August 19th, 2025

The music video world is constantly evolving. From DIY clips shot on iPhones to big-budget productions with crews of 50+, what makes a video memorable isn’t just money it’s creativity, authenticity, and strategy.

If you’re an aspiring music video creator, whether you’re just starting out or looking to refine your style, these six practical tips can help you produce videos that stand out and connect with both audiences and industry professionals.

Tip 1 Tell a story

1. Focus on Storytelling

At the core of every great music video is a story. It doesn’t have to be overly complex — sometimes even a simple, relatable narrative can keep viewers hooked from start to finish. Think of your video as a short film where the music is the script. A strong storyline gives your visuals emotional weight and replay value.

Pro tip: Before filming, write down a beginning, middle, and end for your video in just three sentences. If you can explain the story that simply, it will translate well on screen.

Tip 2 Local support starts home

2. Leverage Local Settings

You don’t need expensive sets or exotic locations to create magic. Your own city or town is full of unique backdrops that can make your video stand out. From murals to subway stations, rooftops, or local landmarks, filming in your area adds authenticity and gives your visuals a sense of identity.

Pro tip: Scout spots during golden hour (early morning or late afternoon). The natural light will elevate your visuals instantly.

Tip 3 Experiment even with tech

3. Experiment with Technology

New tools and tech are changing the game. Augmented reality (AR), virtual reality (VR), drones, and creative editing effects can all enhance your video and set you apart. You don’t have to master everything at once — just experimenting with one new element can give your work a fresh edge.

Pro tip: Start small. Even a simple drone shot can add production value and give your video a cinematic feel.

Tip four Team up / Collaborate

4. Collaborate With Others

Great videos are rarely a one-person show. Collaborating with musicians, directors, stylists, dancers, or other creatives opens the door to fresh ideas and higher-quality work. Each person brings their own expertise, which elevates the final product and expands your network in the process.

Pro tip: Offer your skills to an artist or fellow creator for free on one project. The relationship you build might lead to paid opportunities down the line.

Tip Five Think shareable moments

5. Keep It Shareable

We’re living in the social media era, and music videos aren’t just for TV or YouTube anymore. Think about how your visuals will look in short, snackable formats like Instagram Reels, TikTok, or YouTube Shorts. A few strong moments designed with sharing in mind can multiply your reach.

Pro tip: Plan at least 2–3 “viral moments” in every video — shots that stand out on their own, perfect for social clips.

Tip Six Smart Budget

6. Budget Wisely

Big visuals don’t always need big budgets. Many iconic videos were made with limited resources, where creativity did the heavy lifting. Be smart about where you invest: prioritize good lighting, a solid camera setup (even if it’s a smartphone with add-ons), and a clear vision.

Pro tip: Build a “creative toolbox” — collect props, lights, and gear you can reuse across multiple shoots. It saves money and sparks ideas.

Your Story Your vision

Music video creation is a mix of art, strategy, and resourcefulness. Whether you’re working with a huge production team or just a few friends, focusing on storytelling, authenticity, and collaboration will always set your work apart.

Remember: your story, your city, your vision. Keep creating — the world is watching.